First we gain a clear understanding of your goals. Then we build a hypothesis around how to support those goals with your website.
✔ Define Conversions
✔ On-site Optimization
✔ Drive Traffic
Next we integrate analytics, experiments, and AdWords into your site and start tracking the performance of our hypothesis.
✔ Track Everything
✔ Establish Reporting
✔ Conduct Experiments
Then we analyze these reports and provide ideas and suggestions on how to improve conversions by developing a new hypothesis from what we have learned.
✔ Offer Insights
✔ Identify Opportunities
✔ Leverage Learnings to Improve Conversions
Rinse & Repeat
By iterating over and over on this process you will continually see improvement in your conversions.